Sure, you have a small overview of your Google Adwords campaign in your campaign management.
But each and every click takes a few seconds until you see the result of your request. With AdwordsReporter you are able to analyze your Adwords account in a fraction of a second. All data is shown in a graphical way so you can see how the different properties of your campaign changed over the last period. You can create 56 different graph combinations to examine your Click Through Rate, impressions, clicks, position, total costs, purchases, cost per conversion, maximal cost per click or content cost per click.
Digging into more detail on AdWords ads with Placement Performance reports view it
Tracking individual ad performance in Google AdWords view it
Expanding and improving your Google AdWords ads view it
Improving and expanding your existing Google AdWords keywords view it
Get detailed Google AdWords analytics in the reporting center view it
Duplicating success by creating new ad groups in Google AdWords view it
Expanding your Google AdWords campaign to target new markets view it