Identify usability and information architecture issues on your site!
clickdensity is not another statistics or web analytics tool - instead it allows you to analyse the user experience and identify usability and information architecture issues that would have been impossible to identify without it.
- Get instant insight - The clickdensity heat map shows at a glance the relative popularity of components on your pages. Getting similar data from standard web analytics tools can be impossible, or at best complex and time consuming.
- Ideal for all business users - from content authors to directors. The visual quality of clickdensity reports makes them ideal for presentation to non-technical audiences. When your marketing department asks for a report on the benefits of a recent change you've made, what could be better than to show them before and after heat maps?
- Flexible pricing - Choose an offering to suit your budget, and upgrade or cancel at any time.
- See where people aren't clicking - Your current web analytics software tells you about your popular pages, but it doesn't know about the pages which aren't viewed. With clickdensity, unpopular links and pages are immediately obvious.
- See where people are clicking that they shouldn't be - Do you have some blue text on a page that people are mistaking for a link? Do you have links in a small font size, which people are missing when they try to click? Do you have an unlinked logo or other graphical device that people think they can click on? Standard web analytics software cannot detect any of these, but with clickdensity it's immediately obvious.
- See exactly where your users are clicking - So you already know that a particular advert image is being clicked 1,000 times a week? clickdensity might show you that 90% of the clicks are in the bottom-right corner of the image, and that those users with smaller screen sizes don't click as often as those with larger screens. Perhaps the 'click here' text in the bottom right of the image is off-screen for those users, and should be moved to the top-left?
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